INTRO TO MARKETING (BUS 141)

Term: 2015-2016 Spring

Faculty

Nasreen LatifShow MyInfo popup for Nasreen Latif

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Schedule

Mon-Tue-Wed-Thu-Fri-Sat-Sun, 8:00 AM - 8:00 PM (1/20/2016 - 4/15/2016) Location: MAIN 3 WEB
Mon-Tue-Wed-Thu-Fri-Sat-Sun, 8:00 AM - 8:00 PM (1/20/2016 - 5/6/2016) Location: MAIN 3 WEB

Description

PREREQUISITE: Management I-BUS 131

(Formerly BUS 441)
Students enrolled in this course will examine marketing as seen from the perspective of the individual business and the larger society, with an emphasis on the integral relationship between consumer attitudes and marketing activities.