Description
Pre-requisite: BUS 141; and ENG 101
This course is designed to enable students to develop the skills necessary to make marketing decisions with a global focus. Over the last two decades, there has been a shift in focus from domestic to global marketing. Emphasis in this course will be on the differences between domestic and global marketing, the scope of global marketing, and the integration of global marketing with other fields including, global economic forces, social and cultural influences, and the political and legal forces that affect international firms.