Description
This is a primary course for students considering a career in tourism/hospitality settings. The course begins by providing an overview of the breadth of the lodging industry (hotels, etc.) and the industry's related food and beverage segments. It continues with an investigation into how regions market themselves to tourists (destination management) and the key role played by the meetings/convention industry in bringing tourists to a destination's lodging (and other retail) establishments. A special focus of this course is an investigation into the "service" element of the hospitality industry.